About Us
ALFIR was established in London in 2021 by two imaginative and free-spirited girls. ALFIR is a brand full of wonderful imagination, vitality, and warmth, embodying the founders' ideals. The brand name is pronounced "Offer," symbolizing a hopeful outlook for the future, while FIR represents the romantic, soft yet resilient cedar. The five letters of ALFIR stand for Active, Liberty, Fairy tale, Independent, and Relax. We believe that everyone's life should not be defined, and everyone has their own wilderness.
Each collection of ALFIR is the result of the team's meticulous effort, aiming to create whimsical yet practical pieces. The inspiration for our products comes from nature, everyday objects, insights from certain scenarios, or fantasies about the future. We weave all these elements together with creativity, hoping that everyone can find suitable accessories at ALFIR.
Unique
We make unique jewelries
for every unique soul.
Colorful
We use colorful gems to
bright your days.
Energetie
We want to express ourenthusiam and joy to all of
you by our jewelries.
Bold
We keep dreaming andkeep make our dream
come true.
Our Stores
